Example - Mission, vision, values About us <Inspiring video, if available> Why we exist / Our vision <the ‘why’ from your strategy session> OR <how you want the world to be> eg Nobody should be in a certain way because of how they are. This is a quotation from someone saying how their life has changed through what we've done OR a simple statistic showing the impact your work has on the area you work in How we <do what we do> / Our mission <a general overview of how you get towards your ‘why’> OR <what you do every day to achieve your why> eg We <make our beneficiaries' lives better> by: creating something to make something else possible, doing something to make things better for someone, and making something to prompt a permanent change for good. What we do Explain briefly what you do for your beneficiaries, in their language, linking to more detailed pages if available. We go to places and do things We offer something to someone We talk to particular groups about something. Our values List and explain your values and why you're sharing them. eg These are the values that ensure we never lose sight of what we are trying to achieve. Value 1What it means, in a few words Value 2What it means, in a few words etc